The Kitchen Sink

Alexandra Fashions Naming Advice

We love Project Runway, so when Alexandra was asked to share her naming style to the fashion trade, she stitched together a stunning ready-to-wear tailored collection….

How To Create Brand Names That Stick

Posted by Guest Author on Nov 5, 2008 at 4:06 pm

Today’s guest entry is written by Alexandra Watkins, CIO of Eat My Words . After writing advertising copy for 20+ years, including five years at Ogilvy and Mather -where she flogged everything from Microsoft to Mighty Dog- Alexandra got hooked on naming when Gap hired her to create cheeky names for their first line of body care products. Since then she’s generated thousands of names for snacks, software, sunscreen, social networking sites, sportswear, shoes, sugar scrubs, serums, and seafood -and that’s just the S’s!

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How strong is your brand name?