One of our favorite really really bad names and contender for 2008’s Eat My Words Name Shame Hall of Fame, XOHM, has met an early death. We previously ranted about this abomination as being wrong in so many many ways back in March and our opinion has not improved.
The merger with Clearwire has provided an opportunity to euthanize XOHM with the announcement that the new name will be “Clear”. Sources at Clearwire have said that present XOHM customers will not experience any impact from the merger other than not having to say or read the name XOHM ever again.
We’re not saying Clear is the best name ever, especially with the trite tagline “Let’s be clear“, that goes along with it, but at least it does not provoke our gag reflex.