Vote For the Worst Brand Name of 2008

Posted by Alexandra Watkins on December 12, 2008

All year long we compile the biggest brand name “Head Scratchers” in our blog. Now you can vote for the worst one and help induct it into the Eat My Words Name Shame Hall of Fame. Based on criteria from the Eat My Words SMILE & SCRATCH name evaluation test, here are what we consider to be the top ten offenders that we’ve discovered this year:

Airphoria – a new “airline experience”

Authonomy – post your manuscript online

Chumby – a newfangled Linux-based gadget

Cuil – a not so cool search engine name

Cranergy – Ocean Spray’s latest trainwreck

Naymz – a professional “reputation network”

Salesify – the new name for SalesBuild

Shryk – online banking platform

Traackr – social networking popularity site

VivaKy – integrated digital media universe

Please vote for the worst here. (Write in candidates welcome.) We’ll announce the winner in our blog in late-January. The company behind the winning name will receive a big pink trophy, courtesy of Eat My Words. (We’re still waiting for our thank you note from last year’s winner, Xobni.) NOTE: Feel free to post this in your blog and spread the word around.

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