“When is the last time you heard of a fun name for a janitorial company? Alexandra and her team at Eat My Words not only embodied the spirit of my new company, but the uniqueness of our approach to cleaning. “Eat My Dust” was the standout from a list of names provided to us by Alexandra and team. It was a fun process, but hard choice to chose this catchy name out of a group of edgy, fun, and unique names; an overall process which tested my ability to synthesize creativity, and to take a leap into marketing uniqueness.
The absolute best confirmation that we receive regarding our name is that 25% of new people we contact go out of their way to comment on our great name! With billions of dollars spent on advertising each year to gain name recognition, it should be a no-brainer that a fun, memorable name will do more to gain mindshare with your customers then 99.9% of all marketing campaigns.
Alexandra and team were great to work with for our new name and tagline, and we look forward to leveraging our name and brand to the fullest extent possible as we move forward “cleaning up the planet, one building at a time.”
Russ Goldin
President, Eat My Dust
