“It was the 11th hour and our product needed a name. In swooped Eat My Words to save the day and the rest is name history. We had spent several months generating and qualifying names for our new kids product. We were ready to test the names with kids. It was obvious we had some good names but we didn’t have what I believed to be a great name. The question became, were we okay launching with a name that was good enough? As the person tasked with leading the naming process I felt strongly we needed not only a great product, but also a great name to compliment it and most importantly a name that kids loved. In stepped Eat My Words. It was a tough brief– could you come up with a name in a week? They rose to the task and unequivocally came up not only with the favorite name among kids but with the internal team as well. A matter of fact it was the only name on an exhaustive list of combined of names (our internal list and Eat My Words list) that we had complete consensus on. It was a joy and relief to work with Eat My Words and I’d work with them again in a heartbeat. They love what they do, are incredibly passionate about naming and it shows! This comes with my highest recommendation. If you want a fabulous name and a group that’s fun, professional and works outside the box then definitely work with Eat My Words.”
Jennifer Chapin
VP of Marketing Fluid Entertainment
