“Alexandra is truly innovative and distinctive in the business she has built. Recently, a naming exercise came into play at IHG. Because I had experienced good work with Alexandra while VP of Consumer Insights at Dunkin’ Brands, I reached out to her company once more.
I received from Eat My Words, on very short notice, a very thoughtful and creative list of potential names for a new Holiday Inn Venture. The creativity of Alexandra and team allowed us to perform true “due diligence” as part of our branding work, and we hold her in high esteem for that. We definitely plan to tap into Eat my Words for a project in the Spring … and what higher advocacy measure is there than, “I plan to use this group again!”
Truly, Alexandra and team are smart boutique shop masters who take you to levels in your marketing work that are not experienced amongst more traditional suppliers.”
Regina Lewis, PhD
SVP, Global Insights, InterContinental Hotels Group
