And God said, "Let there be light," and there was…

Posted by Alexandra Watkins on September 30, 2011

If you’ve seen our cute little pink fridge business card, you’ve seen the work of Cindy Lee, a former designer and creative director who discovered that she is even better at sales than she is at design. For the past few years, Cindy was the top sales person for On Request Images (ORI), a company that shoots custom photo libraries for global brands. The name On Request Images is so clunky and generic – it could apply to any photography service. So when Cindy branched out on her own to form a similar company, she tapped us to create a distinctive name that shed light on what her company provides. I thought it was a no-brainer that “Libraries” should be in the name. And “Lightbox” was a much more interesting and unexpected word than “photography” or “images.” Together, Lightbox Libraries communicates what her service is in a much more distinctive and ownable way than On Request Images.

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