Spotted Dick

What lucky naming firm got paid $100K to come up with this one? (Yes, it’s real. I spotted it at my local Safeway last week.) From Wikipedia: Spotted Dick is a steamed pudding, containing dried fruits, usually currants. The dessert is especially popular in the United Kingdom, usually served either with custard or with butter and brown sugar. Spotted refers to the currants (which resemble spots) and dick may be a corruption of the word dough. It is also known as Spotted Dog, Plum Duff, Figgy Dowdy, as well as Plum Bolster, and Spotted Richard.