We’re thrilled to announce that Hello, My Name is Awesome by Alexandra Watkins, founder of Eat My Words, is a 2019 Shortlist OWL (Outstanding Work of Literature) Award Winner in the highly competitive category of Sales & Marketing. Hundreds of books are submitted and only 3 in each category are chosen for the Shortlist as “top reading recommendations for individuals and teams to inspire new ideas, expand perspectives, and fall in love with reading.” Considering the countless books in the bottomless branding book abyss, receiving this award is a very high honor.
The awards were created by BookPal, the-go to resource for thousands of leading corporations and schools across the country. (And countless authors rely on them to ship books directly to speaking engagements.)
Hello, My Name is Awesome untangles the marketing mystery of how to create strong brand names and avoid common pitfalls. The only book with a proven framework that helps you make a name for yourself, Awesome helps readers become naming ninjas. The heart of the book is Eat My Words’ signature SMILE & SCRATCH Test, a proven 12-point filter to create and evaluate brands names like a pro. Readers also learn how to master the domain name game, review names as a group, and the pros and cons of name changes. And the chapter on brainstorming is far more valuable than the cover price.
Equally educational and entertaining, the book will have you smiling from cover to cover with fascinating examples of triumphs and train wrecks. Who knew that Harley Davidson’s ticker symbol was HOG?
We’re incredibly happy that the OWL Sales & Marketing category recognizes the value of the book’s brand-building tools and the quality of Alexandra’s writing.
See the full list of winners here.