SMILE & SCRATCH Test Results for
SMILE: The 5 Qualities of a Super-Sticky Name
- Suggestive—hints at what your brand is
- Memorable—associated with the familiar
- Imagery—aids memory through visuals
- Legs—lends itself to a theme
- Emotional—moves people
SCRATCH: The 7 Deal Breakers
- Spelling-challenged—looks like a typo
- Copycat—resembles competitors’ names
- Restrictive—limits future growth
- Annoying—seems forced, frustrates customers
- Tame—feels flat, descriptive, uninspired
- Curse of Knowledge—speaks only to insiders
- Hard-to-pronounce—confuses and frustrates
Danger ahead! Think about your audience and consider a new name.
Thanks again for giving the test a whirl. No matter what your results are, you’re now armed with the knowledge to move forward or go back to the drawing board.