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Upcoming Book: “Hello, My Name Is Awesome”

“Hello, My Name is Awesome, How to Create Brand Names That Stick,” (Fall 2014, Berrett-Koehler Publishers) is a fast-paced, fun, fluff-free guide that  teaches business people how to create memorable brand names for products and companies. No degree in Latin or linguistics required. Written by Eat My Words founder, Alexandra Watkins, (me!),  book is jam-packed with […]



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See what it’s like to work with the most creative and fun naming firm on the planet >>>



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Crib Notes

We have been busy cooking up names for everything from caveman food to church software to consumer electronics. Our clients are choosing some fantastic names and having tremendous success in trademarking. We’ll let you know as soon as we can take them out of the Easy Bake Oven. Our superstar namer Gina (not to be […]



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Whose name will be revealed as the worst of 2010?

We are getting ready to announce the worst brand name of 2010 – the winner of the Eat My Words’ annual Head Scratcher of the year showdown… stay tuned here for the big announcement later this week…



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Do you guys sell kitchen sinks?

It’s bad enough that we get cupcake orders for a Toronto bakery named Eat My Words (dot org), but these kind of emails, which I get on a regular basis, really take the cake: Subject: Order I will like to know if you do carry kitchen sinks. Get back to me with the types and […]



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How to Make Money with a Fun Business Name

Can you imagine if your customers paid you to advertise your brand all over town? Or if people who didn’t even patronize your business wanted to buy a t-shirt with your brand name on it just because it was so much fun. Any business can generate extra revenue simply by having a fun name that […]



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Introducing Hand Job, a cheeky new nail salon in the Castro

Introducing Hand Job, a cheeky new nail salon that’s smack in the heart of San Francisco’s gay mecca, the Castro. Like our other “risque” brand name, Spoon Me frozen yogurt, Hand Job has tremendous potential to be monetized through the sale of lotions, potions, polish, t-shirts, totes, and anything else you can slap the logo […]



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How about renaming it Brad Pit Bull?

Recently we were tapped to work on a highly controversial project… to rebrand America’s most demonized breed of canine, the Pit Bull. All of us here at Eat My Words are dyed-in-the-sheep wool animal lovers with many dogs, cats, goats, chickens, Chia pets, Pet Rocks, and one very angry goose sharing their lives with us. […]



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What do you call "Yelp for pet owners?:

Doggone it, “Yelp” would be the perfect name, but it was taken. So we came up with Breed Trust (and got www.breedtrust.com on GoDaddy for $9.95). When you see the Breed Trust decal in a window of a pet service provider or on their website, you know that it is a business you can trust […]



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More client love for Eat My Words

We recently renamed a coffee company with what is our most merchandisable name since Spoon Me. We can’t let the name out of the bean bag yet, but in the meantime, here’s a gushing testimonial from the client, Pete…As a startup company, it was important for the Second Chance Coffee Company to find a professional […]



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