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You should get yourself to Rehab

A few months ago we got a call from entrepreneur Veeno Suchdeve of West Babylon, New York. He was opening a self-serve frozen yogurt store at the mall and wanted a more provocative name than Spoon Me, which is quite possibly the best name ever created by Eat My Words. Veeno asked us to create […]



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Introducing our newest megawatt name: Illumineering™

We have never been asked to name a psychotherapy before, but Eat My Words is always up for a challenge. Renowned coach and psychotherapist Lauren Mackler, (and best-selling author of the book we named “Solemate: Master the Art of Aloneness & Transform Your Life), asked us to name her new therapy, which is based on […]



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Introducing Hand Job, a cheeky new nail salon in the Castro

Introducing Hand Job, a cheeky new nail salon that’s smack in the heart of San Francisco’s gay mecca, the Castro. Like our other “risque” brand name, Spoon Me frozen yogurt, Hand Job has tremendous potential to be monetized through the sale of lotions, potions, polish, t-shirts, totes, and anything else you can slap the logo […]



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Literally Eating My Words at Spoon Me

In town for Spoon Me founder Ryan Combe’s wedding over the weekend (see next post), thanks to the GPS in my rental car, I managed to hit two Spoon Me locations (and eat Spoon Me at the wedding) in less than 8 hours. Spoon Me is the name that Eat My Words is the most […]



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We wrote the book on naming books.

Imagine our surprise when we looked on Amazon a few weeks ago and saw that the book we titled Solemate was ranked #29 on their best seller list and #1 under books on “Depression.” (Nothing depressing about that!) Author Lauren Mackler came to Eat My Words at the eleventh hour, needing an arresting book title […]



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What do you call "Yelp for pet owners?:

Doggone it, “Yelp” would be the perfect name, but it was taken. So we came up with Breed Trust (and got www.breedtrust.com on GoDaddy for $9.95). When you see the Breed Trust decal in a window of a pet service provider or on their website, you know that it is a business you can trust […]



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Announcing a fresh new name for Second Chance Coffee: I HAVE A BEAN

When some people thought the name Second Chance Coffee implied that the beans were recycled, the founders knew it was time for a name change. The name Second Chance stemmed from the mission of the company – to help ex-offenders help themselves by providing gainful post-prison employment, job training and a community of acceptance. The […]



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Out of our minds for Brain Thaw

Ex-Microsoft guy John Grispon came to Eat My Words for a cool name and tagline for his new marketing consulting company. Since John helps people put “ideas into action,” we named his company Brain Thaw. We love John and it’s not just because on the side he’s a dreamy print model and was George Clooney’s […]



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Eat My Dust cleans up in Big Success Business Contest

Congratulations to Eat My Words’ client Russ Goldin of Eat My Dust™ who is one of five finalists in the Comcast Big Success Business Pitch, taking place this Thursday night at the Westin in San Francisco. As you may know, Eat My Dust is the first green commercial janitorial company in Northern California with fundamentally […]



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Shut Up & Spoon Me – Now Available Online

It seemed as if Hell would freeze over in frozen yogurt before this happened, but after months of anticipation, Spoon Me loot is finally for sale online. Now you can buy your own “Shut Up and Spoon Me” t-shirt and stop trying to steal mine. As most of you know (because we talk about it […]



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