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7 Strategies & Secrets for Killer Product Names

The most powerful brand names connect with people and move them to buy because they are based on familiar concepts that they understand and appreciate.



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How to Suggest Your Brand is Trustworthy or Credible

Actions speak louder than a used car salesman’s suit. While your business should certainly be trustworthy and credible, trying to cram any form of those words into your brand name can sound disingenuous. Luckily, there are many other ways you can convey that you have a quality company or product. Adding a strong secondary word […]



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Announcing the most frightful brand name of 2011… the Head Scratcher of the Year goes to…

There have been some awful names in the past year. Find out which one was the worst.



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What kind of sick company names a product in honor of a Nazi death camp?

Trust me. There is nothing even remotely funny about a gas chamber. My 1999 visit to the Bergen Belsen concentration camp in northern Germany was hands-down the most sobering experience of my life and one of the most unforgettable travel experiences I’ve ever had. I was reading The Diary of Anne Frank at the time […]



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Make sure your brand name (Alexis Couture) isn’t the same name as a drag queen and a P0RN STAR.

Oh dear God! My favorite sexy blonde housewife, Alexis Bellino (aka “Jesus Barbie”) of Bravo TV’s Real Housewives of Orange County, has made the ultimate naming sin – according to my research on Boobpedia and Power Diva Productions, her new clothing line, “Alexis Couture” is the same name as a BBW adult entertainment actress and […]



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Announcing the worst brand name of 2010…

Putting the “wow” in bad spelling and impossible pronunciation, is Shwowp, Eat My Words’ Head Scratcher of the Year Winner for the worst brand name of 2010. It was a heated competition with other contenders including Retardex Toothpaste (need we say more), Morongo Casino (where ‘morons go’ to gamble?), and iSwipe (say it out loud). […]



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We-bonics

Dating websites have some of the weirdest names. We thought Zoosk was bad but this one really threw me for a loop: howaboutwe.com. I thought they couldn’t get the domain “howboutus.com” so they we’re going for a grammatically incorrect name. The site reveals “How About We…” is the actual name, but not having an ellipse […]



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Vote for the worst brand name of the year in our catty Headscratcher Contest

Vote for the worst brand name of 2009 in our third annual Headscratcher of the Year contest. Past winners include Xobni and Shryk. How can you tell if a name sucks? It’s hard to spell, pronounce, decipher, meaningless to the audience, void of emotion, a copycat, or just gives you the heebie jeebies. (See the […]



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Kraft cans iSnack 2.0

Kitchen Sink fan Igal Gabbay tipped us off to this naming mistake from our friends down under… Consumers aren’t happy little vegemites with the new name of Kraft’s cream cheese and Vegemite blend. Vegemite maker Kraft Foods has binned the name of its new product line iSnack 2.0. In a statement this afternoon, the company […]



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New "Head Scratcher of the Year" Contender: Chyngle

OMG, their name as confusing as what they do… “Chyngle is the first mobile location-based service to provide a venue branded ultra-local experience for users to interact and exchange value with each other and their surroundings within what we call Ultra-Local Environments™ or ULE’s.” Huh?Too bad the Chynglers didn’t see this before they paid $14.95 […]



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