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Snooki spotted wearing Nail Fraud – a product we named!

We thought it was cool when one of the Real World Cancun cast members wore a Spoon Me t-shirt on the show, but this is even better… as reported by MTV Style, Nicole ‘Snooki’ Polizzi was spotted at an auto show wearing Nail Fraud, press-on lacquer strips, which were named by Eat My Words. From […]



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Announcing the worst name of 2008

What happens when software engineers drink and play Scrabble?Thanks to all of you who voted in the 2008 Head Scratcher “worst name of the year” contest. This cheeky annual award, created by naming firm Eat My Words (that would be us), is inspired by our no-brainer philosophy, “A name should make you smile, instead of […]



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Alexandra wows Pow.wow

Alexandra Watkins chosen as November’s Featured Pow.wow Member Pow.wow is the brainchild of Dava Guthmiller. In 2004, Dava invited 14 women to her office to exchange ideas and discuss the challenges of running a small business. Pow.wow is now over 400 strong and growing. Their goal is to support the success of its members by: […]



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Alexandra Fashions Naming Advice

We love Project Runway, so when Alexandra was asked to share her naming style to the fashion trade, she stitched together a stunning ready-to-wear tailored collection…. How To Create Brand Names That Stick Posted by Guest Author on Nov 5, 2008 at 4:06 pm Today’s guest entry is written by Alexandra Watkins, CIO of Eat […]



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Entreprenuer's StartUps magazine asks "Does your business moniker have people smiling or scratching their heads?"

Alexandra is quoted in the Fall 2008 issue of Entrepreneur’s StartUps magazine, which was inspired by our proven name evaluation method, the Eat My Words SMILE & SCRATCH Test. Here is the article in its entirety: All in the Name Does your business moniker have people smiling or scratching their heads? By Kevin Manahan Entrepreneur’s […]



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Alexandra Watkins Wins Make Mine a Million Contest!

We previously announced that our own Alexandra Watkins was a finalist for The Make Mine a Program from Count Me In for Women’s Economic Independence.We can NOW announce that as of a few minutes ago, she was picked as a winner! While none of us here at Eat My Words ever had any doubt, we […]



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Spoon Me a healthy, green yogurt shop

Spoon Me franchise owner Carolee Millet, left, and Spoon Me founder and CEO Ryan Combe inside the new Sandy location. The interior is eco-friendly and the yogurt had no artificial ingredients. Spoon Me a healthy, green yogurt shopBy Lesley MitchellThe Salt Lake Tribune09/16/2008 SANDY, UTAH – You won’t find the typical vanilla, chocolate or strawberry […]



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Interview with Alexandra in Toy Magazine

Alexandra was recently featured in an interview in EdPlay magazine, which is the go-to resource for specialty toy, game, gift, and museum stores. We think toy store names should be fun, whimsical and cheeky, yet they are often the worst offenders and biggest Head Scratchers. Case in point: abraKIDabra, F.A.O. Schwartz, Toys “R” Us, and […]



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Eat My Words Office in New Interior Design Book

We were just notified that the wildly colorful “wall-to-wall eye candy” Eat My Words office has been selected to be showcased in a new interior design book that will spotlight “some of the coolest, hippest, most-awesome-of-all, killer-looking places to work.” Published by Collins Design, an imprint of Harper Collins Publishers, the book features work environments […]



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Alexandra sheds some Light on naming in Smart Money

Asked & Answered: Marketing Multiple BusinessesJune 24, 2008 By Colleen DeBaise QUESTION: Your Oct. 30, 2007, article described people who run multiple businesses. My problem is a little different. I am a freelance writer offering business- and career-writing services. Last year, I also started a direct-sales business (selling health and wellness products). How do I […]



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