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Short vs. Long Brand Names

Naming your product or business, is it better to have a short or long name? 33 Voices interviews naming expert Alexandra Watkins who gives the rules to live by. You can listen to her answer regarding Short vs. Long Brand names HERE along with more insights from from this interview with 33 Voices. 10 Insights to Create […]



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The Secret To Kickass Brand Names

Creating awesome brand names is not a science. Yet naming firms spout ridiculous jargon about “verbal identity engineering,“ “rigorous methodologies,” “computational linguistics,” and “scientific scrutiny applied to the unstructured and undisciplined process of brand name creation.” Others try to invent names using math. They take a completely fine word, crunch it with another word, and get a name […]



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Brand Naming Tips on School for Startups Radio

Radio Show

How to name your startup: Brand naming expert Alexandra Watkins gives away her best kept naming tips as a guest on School for Startups Radio.



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7 Strategies & Secrets for Killer Product Names

The most powerful brand names connect with people and move them to buy because they are based on familiar concepts that they understand and appreciate.



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How to Suggest Your Brand is Trustworthy or Credible

Actions speak louder than a used car salesman’s suit. While your business should certainly be trustworthy and credible, trying to cram any form of those words into your brand name can sound disingenuous. Luckily, there are many other ways you can convey that you have a quality company or product. Adding a strong secondary word […]



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Coined Names – Pretty & Pretty Bad

I have great respect anyone who can invent a pretty name that sounds a like real word and suggests something about the brand. Some of my favorite coined names are Recology, Silk, Dreamery, Groupon, Scanadu, Pictionary, Cinnabon, Chillow, Pinterest and San Franpsycho. These names, also known as “portmanteaus, work well because they cleverly marry two […]



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Upcoming Book: “Hello, My Name Is Awesome”

“Hello, My Name is Awesome, How to Create Brand Names That Stick,” (Fall 2014, Berrett-Koehler Publishers) is a fast-paced, fun, fluff-free guide that  teaches business people how to create memorable brand names for products and companies. No degree in Latin or linguistics required. Written by Eat My Words founder, Alexandra Watkins, (me!),  book is jam-packed with […]



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Nab your personal brand name free on About.Me

If you haven’t nabbed your “personal brand” name yet on About.Me do it now before someone else beats you to it. This is the most professional way I’ve seen to consolidate (and track) your online presence. And signing up is fast and free. About.Me has a beautifully clean design and they make it so simple, […]



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Make sure your brand name (Alexis Couture) isn’t the same name as a drag queen and a P0RN STAR.

Oh dear God! My favorite sexy blonde housewife, Alexis Bellino (aka “Jesus Barbie”) of Bravo TV’s Real Housewives of Orange County, has made the ultimate naming sin – according to my research on Boobpedia and Power Diva Productions, her new clothing line, “Alexis Couture” is the same name as a BBW adult entertainment actress and […]



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Choosing a Company Name: 5 Things You Need to Know

AOL Small Business recently tapped Alexandra as the featured brand name expert in an article for small business owners. Regardless of the size of your business, if you’re naming a company, be sure to read these helpful naming tips. “Choosing a Company Name: 5 Things You Need to Know.” By Julia L. Rogers What’s in […]



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