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Archer Hotel

Archer Hotel Logo

Archer is a luxurious boutique hotel in Midtown Manhattan with a dashing name to match its mysterious, charismatic host. Upcoming locations include Napa and Austin.



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Brand Naming Tips on School for Startups Radio

Radio Show

How to name your startup: Brand naming expert Alexandra Watkins gives away her best kept naming tips as a guest on School for Startups Radio.



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7 Strategies & Secrets for Killer Product Names

The most powerful brand names connect with people and move them to buy because they are based on familiar concepts that they understand and appreciate.



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