Free Name Evaluation Test

Question 0 of 12
Smile & Scratch
  • Enter your name below for a fast and free way to find out if it’s awesome or if it kinda sucks. Featured in the Wall Street Journal and other leading publications, The Eat My Words SMILE & SCRATCH Test is based on our philosophy that a name should make you smile, instead of scratch your head. Go ahead, give it a whirl and be honest with yourself…

The Eat My Words SMILE & SCRATCH Test

SMILE: The 5 Qualities of a Super-Sticky Name
S
uggestive—evokes something about your brand
Memorable—makes a familiar association
Imagery—aids memory through evocative visuals
Legs—lends itself to a theme for extended mileage
Emotional—moves people

SCRATCH: The 7 Deal Breakers
S
pelling challenged—looks like a typo
Copycat—resembles competitors’ names
Restrictive—limits future growth
Annoying—seems forced, frustrates customers
Tame—feels flat, descriptive, uninspired
Curse of knowledge—speaks only to insiders
Hard to pronounce—confuses customers