- Does the company have a creative name that sets them apart in a sea of sameness? (If this the best they could do for their most important naming client, themselves, how creative will they be for you?)
- Are the brand names in their portfolio memorable? (See how many you remember 48 hours from now.)
- How many of their names can you pronounce, spell, and imagine yourself getting as a tattoo?
- What do their clients say about them? (Here’s what ours say about us.)
- If they were a book, would you want to read it?
A Hundred Monkeys
Brand Identity Guru
Master McNeil Inc.