Awesome! This is a core trait of a successful brand name. Nice start!

"You want your name to drop a hint and give a clue as to what your brand is or does. A name can’t be expected to say everything, but it should suggest something about your brand" – How To Create Super Sticky Brand Names Masterclass: SMILE, Lesson 1

Cool beans. Let’s keep going…

"We remember things that can easily be merged into our existing knowledge base. The stickiest names are associated with words and concepts that are already familiar to us." – How To Create Super Sticky Brand Names Masterclass: SMILE, Lesson 2

Right on! It’s easy to picture your success.

“Names that lend themselves to visual imagery can be as sticky as bubble gum. People remember images much more easily than they remember words and random letters.” – How To Create Super Sticky Brand Names Masterclass: SMILE, Lesson 3

Nice! Cheers with a fruity umbrella drink.

“A name with a good theme provides endless branding opportunities. You can extend the mileage for years.” – How To Create Super Sticky Brand Names Masterclass: SMILE, Lesson 4

Congratulations, this is the most important ingredient of your name.

“According to Forrester Research, 50 percent of every buying decision is driven by emotion. Not only do we buy things that make us feel good, but we are also inclined to buy things with names that make us feel good.” – How To Create Super Sticky Brand Names Masterclass: SMILE, Lesson 5

Uh-oh. This is a big naming no-no. Think about how often you have to spell your own first and last name. Why would you want to have to do this with your brand name, too?

“Spelling challenged names frustrate and confuse people. That’s not a brand experience you want your customers to have. Your name should be spelled exactly how it sounds, otherwise, it’s going to get butchered. ” – How To Create Super Sticky Brand Names Masterclass: SCRATCH, Lesson 1

Tsk, tsk. No one likes a copycat. Steer clear of fadology

“When you have a copycat name, you look totally unoriginal. You remind people of your competitors names. And you won’t have a distinguishable brand. Why be somebody else when you can be yourself?” – How To Create Super Sticky Brand Names Masterclass: SCRATCH, Lesson 2

Advice: change it now, so you don’t regret it later.

“Imagine how your brand may evolve over the next 25 years. Will you expand to other industries? What products will you sell in the future? Will you be in the same location? Before you decide on a name, make sure it can accommodate whatever the future may hold.” – How To Create Super Sticky Brand Names Masterclass: SCRATCH, Lesson 3

Hey, you can end the suffering right now.

“If you can avoid frustrating and alienating your customers, you won’t lose their business or their respect.” – How To Create Super Sticky Brand Names Masterclass: SCRATCH, Lesson 4

Try a name with personality. You need to stand out in a sea of sameness.

“If you want to get customers and get sales, you need to get noticed. You definitely don’t want a sleepy name that lacks personality and inspiration.” – How To Create Super Sticky Brand Names Masterclass: SCRATCH, Lesson 5

Hey, no one wants to be lost in translation.

“We can’t unlearn what we know, so we find it extremely difficult to think as a newbie. We talk in acronyms, internal shorthand, code words, and industry jargon, all of which are foreign to outsiders.” – How To Create Super Sticky Brand Names Masterclass: SCRATCH, Lesson 6

Danger ahead!

“Nobody wants to bungle the pronunciation of their name and feel dumb. Names that are difficult to pronounce are unapproachable and distance customers. ” – How To Create Super Sticky Brand Names Masterclass: SCRATCH, Lesson 7