The best-selling book on brand names.

The only book with a proven framework that helps you make a name for yourself.

Named a “Top 10 Branding Book of 2019” by Branding Journal, this essential how-to guide shows how anyone, even non-creative types, can easily create memorable and buzz-worthy brand names like a pro.

Too many brand names look like the result of a drunken Scrabble game. Learn how to avoid unforeseen pitfalls and create love-at-first sight brand names in 150 fun-to-read, content-rich pages. This updated volume includes double the number of brainstorming tools and techniques, even more secrets and strategies to nab an available domain name, and a brand new chapter on how companies are using creative names around the office to add personality to everything from cafeterias to conference rooms.

Authors in Quarantine
Getting Cocktails

If you want to be seriously entertained, listen Alexandra’s recent podcast with the hilarious Doug Burdett for his (hopefully) limited time series, Authors in Quarantine Getting Cocktails. Tune in to hear Alexandra talk about being quarantined in her colorful San Diego pool house, her backyard tiki bar, surfboard fence and some of the sadly hilarious mistakes companies make naming their products and services. Bonus: Hear which one of Doug’s other awesome author guests Alexandra dated when she was 21 years old.

Authors in Quarantine
Getting Cocktails

If you want to be seriously entertained, listen Alexandra’s recent podcast with the hilarious Doug Burdett for his (hopefully) limited time series, Authors in Quarantine Getting Cocktails. Tune in to hear Alexandra talk about being quarantined in her colorful San Diego pool house, her backyard tiki bar, surfboard fence and some of the sadly hilarious mistakes companies make naming their products and services. Bonus: Hear which one of Doug’s other awesome author guests Alexandra dated when she was 21 years old.

How strong is your brand name?