When Eat My Words’ founder, brand name expert Alexandra Watkins, was approached by a well-respected publisher to write a how-to book on naming, she was flattered but hesitant. Why would she dare give away her secret sauce? But something inspired her to do it. Not the advance Berret-Koehler offered her. It was a Picasso quote… “The meaning of life is to find your gift. The purpose of life is to give it away.” 

“Hello, My Name is Awesome… How to Create Brand Names That Stick,” is rolling off the presses later this year. In the meantime, you can pre-order it from your favorite book seller:

What You WILL Find In the Book:

  • Up-to-date naming advice, like making sure your name will be recognized by Siri and voice recognition software
  • Tell-all stories about naming triumphs and train wrecks
  • Dozens of eye-opening name examples – the good, the bad, and the “so bad we gave them an award”
  • Alexandra’s proven brainstorming techniques and top secret resources for ideas
  • Everything you need to know to create and evaluate brand names like a pro


What You WON’T Find In the Book:

  • Dry professorial speak
  • Linguistic mumbo jumbo, praise for dead languages, and anything that sounds even remotely scientific
  • Branding jargon
  • The etymology of famous brand names like Kodak and Nabisco. (Sure those stories are interesting, but this is a modern how-to guide, not a history book.)
  • The woeful tale of the Chevy Nova translation debacle, which FYI is total bunk


Whether you are a first-time business owner, serial entrepreneur, or corporate marketing executive, you will gain tremendous knowledge and creative inspiration from this highly entertaining, engaging and enlightening book.


Advance Praise
"You are nuts to name your company or product without consulting this book first."

Dan Heath, co-author of the New York Times bestsellers Made to Stick, Switch, and Decisive

"The type of 'hands-on' practical wisdom rarely found (but desperately needed) in the academic community."

–  Michael Webber, Dean of the School of Management, University of San Francisco.

"This awesome piece of writing is worth bottling, shaking and stirring into your brand name strategy either online or offline. I love the way Alexandra weaves her voice and humour into a very clear message to distill what you are about into a business name. It can be applied to your brand name and domain name. Her process is coherent and creative. A brilliant read I couldn't put down."

 Jeff Bullas, Blogger, Strategist & Speaker, Forbes Top 50 Social Media Power Influencer 2013, Huffington Post Top 100 Business Twitter Accounts

"Insightful, irreverent, and eminently practical, Watkins' Hello My Name is Awesome should be required reading for anyone naming a brand."

 S. Christian Wheeler, Professor of Marketing, Stanford Graduate School of Business

" originally started out as, but that limited our potential future growth. A company's name can be vital to its success. Reading the tips in this book can help anyone avoid the pitfalls."

– Tony Hsieh, New York Times bestselling author of “Delivering Happiness” and CEO of, Inc.

"While a rose by any other name may smell as sweet, your company or product probably needs all the help it can get. Watkins helped me name my firm, and I'm constantly told what a great name it is. Don't pick a name until you've read Watkins' book -- you'll want to have a name that you love forever!"

– Charlene Li, Founder of Altimeter Group, Author of “Open Leadership” and Co-author of “Groundswell”

"I was skeptical about a how-to book about naming products and brands. Alexandra Watkins convinced me otherwise. Her book is
a fun read with lots of practical advice."

Patricia Roller, Angel investor and former Co-CEO of Frog Design

“This book is packed full of practical, real-world advice you would never get from a regular text book.”

–  Dale J. Stephens, Founder, UnCollege, author of “Hacking Your Education: Ditch the Lectures, Save Tens of Thousands, and Learn More Than Your Peers Ever Will”

"This is the perfect book for kickstarting entrepreneurs, brand managers, and practicing creatives."

Pat Hanlon, Founder & CEO, Thinktopia, Author, Primal Branding

"In the current crazy business climate, where standing out and being remembered are critical to success, your name better be awesome. This is best book on the subject."

–  Nell Merlino, Founder and President, Count Me In for Women’s Economic Independence
Creator, Take Our Daughters to Works Day

"We've got a terrible name. No one can spell it. No one can pronounce it. Don't make the same mistake we made. Read this book and let Alexandra Watkins guide you away from 'we thought we were being clever with our name but now we just look silly' syndrome."

–  Matt Ruby, Founder & CEO, Vooza

“I got lucky when I bent all the rules and named my company. If you need help naming yours, Alexandra has some great advice.”

Chip Conley, Founder, Joie de Vivre Hospitality

©2019 Eat My Words. All rights reserved.


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