Too many brand names look like the result of a drunken Scrabble game. This essential how-to guide shows you how to create awesome names and avoid unforeseen pitfalls.
Hot off the press, this completely revised book shows how anyone, even non-creative types, can easily create memorable and buzz-worthy brand names like a pro. This updated volume includes double the number of brainstorming tools and techniques, even more secrets and strategies to nab an available domain name, and a brand new chapter on how companies are using creative names around the office to add personality to everything from cafeterias to conference rooms.
“Zappos started out as ShoeSite.com, but that limited our growth. A company’s name can be vital to its success. This book can help anyone avoid the pitfalls.”
Alexandra Watkins is a business book unicorn. Her snappy and sassy writing style and fluff-free content is a refreshing departure from bloated business tomes. As a former advertising copywriter trained to craft copy that make emotional connections, she knows how to keep readers engaged, entertained and enlightened. Sassy quips that demonstrate “what not to do,” include “I was totally grossed out when I saw one of the sponsors of a charity event I was invited to was named ToiletTree.” And, “Who cares that the name Hiranyagarbha means ‘cosmic intelligence’ in ancient Sanskrit?” It’s impossible to read her writing without grinning or giggling every few pages.