Hello, My Name is Awesome
“Wow!!! A ton of Bang for my Book! Alexandra you have provided a priceless resource.” – Amazon reader
“It's not often you get a career's worth of insights boiled down into simple, actionable ideas.” – Amazon reader
“Fantastic book! Definitely helps boil down the whole nebulous process into easy, digestible chunks.” – Amazon reader
“Before you buy a domain or pick a name you have to read this book. Absolute must read.” – Amazon reader
“If you are a marketer, entrepreneur, or creator of any kind, you MUST BUY THIS BOOK.” – Amazon reader
The only book with a proven framework that helps you make a name for yourself.
Named a "Top 10 Marketing Book " by Inc. Magazine, this essential how-to guide shows how anyone, even non-creative types, can easily create memorable and buzz-worthy brand names like a pro.
Too many brand names look like the result of a drunken Scrabble game. Learn how to avoid unforeseen pitfalls and create love-at-first sight brand names in 150 fun-to-read, content-rich pages. This updated volume includes double the number of brainstorming tools and techniques, even more secrets and strategies to nab an available domain name, and a brand new chapter on how companies are using creative names around the office to add personality to everything from cafeterias to conference rooms.
Get it through your preferred bookseller on Best Books.
Too many brand names look like the result of a drunken Scrabble game. Learn how to avoid unforeseen pitfalls and create love-at-first sight brand names in 150 fun-to-read, content-rich pages. This updated volume includes double the number of brainstorming tools and techniques, even more secrets and strategies to nab an available domain name, and a brand new chapter on how companies are using creative names around the office to add personality to everything from cafeterias to conference rooms.
Get it through your preferred bookseller on Best Books.
“Zappos started out as ShoeSite.com, but that limited our growth. A company’s name can be vital to its success. This book can help anyone avoid the pitfalls.”
Former CEO, Zappos.com
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“This amusing and instructive book should be required reading for anybody starting a new business. I'm 100 percent certain it should be in your library.”
Inc. Magazine contributing editor
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"Your brand is in a relentless fight for attention. This must-read book shows you how to prepare for battle and win with the strongest name possible."
Bestselling author of Hooked and Indistractable
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“Insightful, irreverent, and eminently practical, Watkins’s Hello, My Name Is Awesome should be required reading for anyone naming a brand.”
Professor of Marketing, Stanford Graduate School of Business
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"You are nuts to name your product or company without consulting this book first."
Co-author of Made to Stick, Switch, Decisive, and The Power of Moments
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"How do you find the right name for your brand or company? Watkins’s clever examples and advice will spare us all from putting the wrong foot forward.”
Wharton Professor, author of New York Times bestsellers, Give and Take, Originals, and Option B
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