Free Name Evaluation Test

The Eat My Words SMILE & SCRATCH Test

SMILE: The 5 Qualities of a Super-Sticky Name
uggestive—evokes something about your brand
Memorable—makes a familiar association
Imagery—aids memory through evocative visuals
Legs—lends itself to a theme for extended mileage
Emotional—moves people

SCRATCH: The 7 Deal Breakers
pelling challenged—looks like a typo
Copycat—resembles competitors’ names
Restrictive—limits future growth
Annoying—seems forced, frustrates customers
Tame—feels flat, descriptive, uninspired
Curse of knowledge—speaks only to insiders
Hard to pronounce—confuses customers