Business Naming Services

Engaging and Effective Company Names

Your business name is the first thing people will encounter when they’re introduced to your brand. If your name needs to stand out, be magnetic, memorable, and make a strong emotional connection with your target audience, our business naming services are the right solution for your company.

No other investment you make in your business will last as long or get used more than your company name. It’s the backbone of your brand identity. It will drive your brand architecture, inspire your logo, fuel your website design, and touch all of your brand assets including your domain name.

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For Company Naming,
You’re in Good Company

company naming services expert Alexandra Watkins eat my words

Eat My Words is the most imaginative business naming service on the planet. As professional brand naming experts for 15+ years, we’ve perfected the brand name development process. Not only have we made a name for ourselves, but we’ve also made a name for countless companies as well. We’ve created company names (and product names, too) for clients including Amazon, Coca-Cola, Disney, Google, and Twitter.

Our founder, Alexandra Watkins, is the outspoken author of the brand name bible Hello, My Name Is Awesome: How To Create Brand Names That Stick. Many MBA programs teach from this book, which was named a “Top 10 Marketing Book” by Inc. Magazine.

Business Naming Services
Are King at Eat My Words

At Eat My Words, 100% of what we do is creating names for brands. Unlike many creative service businesses who undervalue brand names or branding firms who just want to hurry up and get you a name so they can design a logo, we put great care into coming up with names for our client’s brands. We have a proven project framework that goes much deeper than finding available domain names. Our sole focus is coming up with dozens of fresh name suggestions for you.

Whether you hire Eat My Words for business naming, product naming, or both, you’ll start by completing our proprietary Creative Brief. To better understand your needs, we’ll want to learn about your brand story, brand strategy, target market, domain name needs, competitors in your industry, and more. From there, we’ll have a team Kickoff Meeting, then we’ll get to work creating your first round of names!

Ping Pong Ball With Crown for Brand Naming Services are King at Eat My Words

Why You Should Judge a Naming
Firm By Their Names

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Naming companies all have different methodologies. It’s not easy to compare these apples-to-apples. Instead, we suggest you judge all of us on what should matter the most to you – the names they create. Look at the name of the branding agency.

If that’s the best they can do for their own company name, will yours be any better? Then look at the names they’ve created for their branding clients. Ask yourself if the names in their portfolio have these essential qualities…


Customers want to feel clued in, not clueless. The right company name will suggest a positive brand experience and hint that your brand has a compelling story to tell.


Research shows that humans remember things they already have an association with much better than unfamiliar words. That’s what makes a name sticky.

Emotionally Engaging

More than 50% of buying decisions are driven by emotion. Your company name should resonate with your target audience, which will aid in brand recognition.


When people really like your name, it creates instant brand affinity – even before they have done business with you. Likeable should be part of your branding strategy.


A good brand name will account for future growth and not lock you in and limit you. (Can you imagine if Amazon had been named Book Barn?)

Free of Challenges

A name that’s spelled awkwardly, is hard to pronounce, or has an unfamiliar meaning will not seem as clever to your customers as it does to you. It will only frustrate them.

Timeless, Not Trendy

Brand name trends, like forcing a word to end in “ly” or using domain extensions like .ai or .io may seem cool today, but tomorrow they’ll be as outdated as eHarmony and iMotors.

Learn More About Our No-Fail
Naming Process

If you’ve gotten this far, we hope you feel like your search for business naming services is over. We’d love to talk to you and learn about your naming needs. Since we know you’re going to ask, our full service company naming service prices range from $15,000 – $49,000 and are based on your project scope, timing, trademark registration landscape, domain requirements, business objectives, and number of rounds your brand requires. If you’re good with that click below to get the party started, or if you are an unfunded company with less than $1M in revenue, read about our Fun Size™ package.

How strong is your brand name?