Richele’s fascination with words began around age eight when the school librarian introduced her to Shel Silverstein’s book Where the Sidewalk Ends. The rhythmic sentences, musical rhymes, and silly storytelling captivated her so much that she borrowed the book multiple times from the school library and meticulously keyed her favourite poems on her Grandparents’ manual typewriter. (Nope, the internet didn’t exist back then!)

Little did Richele know all this hunting and pecking would spark a lifelong love affair with language. She continued to collect poems and quotes throughout her schooling and experimented with all kinds of written, visual, and audio communication. She also completed an Honours B.A. in Rhetoric and Professional Writing and then an M.A. in Journalism, leading to fun reporting gigs at the local TV station as well as exciting marketing opportunities at tech startups, Fortune 500s, and everything in between.

It was a complete fluke (or a twist of fate) that Richele met Alexandra. After a winter’s day injury forced her to literally put her work (and everything else) on ice, she picked up Alexandra’s book Hello, My Name is Awesome to learn how to create a memorable company name for her consulting practice.

The book intrigued her so much that she read it in one sitting and decided to take the naming test on the Eat My Words website. To her surprise, Alexandra responded immediately and invited her to work on a client project. 

Richele ate up the opportunity to engage in some fun wordplay, coming up with clever brand names like Un-funk yourself (for a therapy description box), Beauty Secrets (for a garden soil), Truth Sleuth (for a home health test kit), and many more. Who says you can’t have your cake and eat it too?
When she isn’t namestorming, Richele provides content strategy consulting services to various businesses through her company, Carrot Content™, which Alexandra helped her name. She also loves hanging out with her amazing husband and children while supporting their creative endeavours.

How strong is your brand name?