Eat My Words was founded in 2005 by brand name expert Alexandra Watkins, author of the best-selling creativity book, Hello, My Name is Awesome. Since then, our branding firm has made a name for itself by cooking up unforgettable names and working with clients from Amazon to Xerox.
Our Secret Sauce: Likeable Names
Your brand name will last longer and get used more often than any other business investment. It’s not enough just for you to like your name, your customers need to like it, too. Yet many names aren’t very likeable. At best, most names are mediocre. Even professional naming firms use linguistic voodoo and mangle the alphabet to construct “naymz.” Consumers don’t like name mutations and forced amalgamations. Weird words lack the “feel-good” emotional connection that humans crave.
At Eat My Words, our flavorful brand names instantly resonate. That’s because they’re based on familiar concepts people “get” and never forget. Mac n’ Cheetos. Spoon Me frozen yogurt. Neato robotic vacuums. Everyone can relate to this style of names because they create a smile in the mind. This forever etches them in our memory.
More to like about having a name created by Eat My Words:
No time wasted explaining how it’s spelled, pronounced, or what it means
Creates differentiation for brand recognition, visibility, and recall
Rich in wordplay to use in marketing materials and brand extensions
Vivid imagery helps aid in consumer memory, inspires design materials
Stays fresh and vibrant so it never becomes dated or looks like a copycat
Lets you sleep at night because rest assured, you have an awesome name
If you want to hear how we can help you make a name for yourself, let’s talk.
Serving Satisfaction Since 2005
“We’re about to open our 10th location we are still Smitten with our name”
Robyn Sue Fisher
“Everyone told me not to pay a firm to name my brand. I wasted six months trying on my own and should've hired them right away.”
"Hiring Eat My Words is the smartest business decision I have ever made."
Founder, Spoon Me
''The swiftness, the quantity, and the quality of the names were staggering to me.''
"...the fastest, smoothest, most creative, and cost-effective naming project I have ever been involved in."
CMO, Neato Robotics
"They delivered more than promised and led us through a thoughtful, rewarding process that our entire team valued. I highly recommend them.''
CEO and Founder, Dishcrafts Robotics
"Their highly detailed, professional, innovative and creative process resulted in the perfect new name for our organization.”
''With 1,000+ cupcake store names already taken, I was at my wit's end... Eat My Words performed a miracle!''
Church Lady, Church of Cupcakes
"A name should make you smile, instead of scratch your head."