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Where to Bump Into Us This Summer: Upcoming Summer Conferences

Join Eat My Words at City Innovate Summit. The definitive conference on Smart City 2.0. June 17-18 in San Francisco. Register now!

2015 City Innovation Summit: Changing the World One City at a Time Innovation is happening right under our feet! The definitive conference on Smart City 2.0, June 17/18 here in San Francisco. We name enough smart technologies and appliances we thought we’d attend this city innovation summit for some inspiration and education! This conference brings together […]



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An Inc. Magazine Top 10 Marketing Book

Inc. Magazine Top 10 Marketing Books of 2014, Hello My Name is Awesome by Alexandra Watkins a book about creating brand names

Alexandra’s recent bestseller, “Hello, My Name is Awesome… How to Create Brand Names That Stick” has been named an Inc. Magazine Top 10 Marketing Book of 2014!  To keep up with this awesome book’s other recent awards and nominations, be sure to follow us on Twitter @eatmywords!  



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Silver Award at the IBPA Benjamin Franklin Book Awards

Hello my name is awesome silver award at the iBPA Benjamin Franklin Book Awards in Business and Career

We are proud to announce that Alexandra Watkins’ book, “Hello, My Name is Awesome… How to Create Brand Names That Stick” was awarded a Silver Award at the IBPA Benjamin Franklin Book Awards!  It was an honor to be nominated for such a prestigious award and to be among such superb finalists in the Business & Career category! […]



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Short vs. Long Brand Names

Naming your product or business, is it better to have a short or long name? 33 Voices interviews naming expert Alexandra Watkins who gives the rules to live by. You can listen to her answer regarding Short vs. Long Brand names HERE along with more insights from from this interview with 33 Voices. 10 Insights to Create […]



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The Secret To Kickass Brand Names

Creating awesome brand names is not a science. Yet naming firms spout ridiculous jargon about “verbal identity engineering,“ “rigorous methodologies,” “computational linguistics,” and “scientific scrutiny applied to the unstructured and undisciplined process of brand name creation.” Others try to invent names using math. They take a completely fine word, crunch it with another word, and get a name […]



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Archer Hotel

Archer Hotel Logo

Archer is a luxurious boutique hotel in Midtown Manhattan with a dashing name to match its mysterious, charismatic host. Upcoming locations include Napa and Austin.



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Brand Naming Tips on School for Startups Radio

Radio Show

How to name your startup: Brand naming expert Alexandra Watkins gives away her best kept naming tips as a guest on School for Startups Radio.



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7 Strategies & Secrets for Killer Product Names

The most powerful brand names connect with people and move them to buy because they are based on familiar concepts that they understand and appreciate.



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How to Suggest Your Brand is Trustworthy or Credible

Actions speak louder than a used car salesman’s suit. While your business should certainly be trustworthy and credible, trying to cram any form of those words into your brand name can sound disingenuous. Luckily, there are many other ways you can convey that you have a quality company or product. Adding a strong secondary word […]



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Coined Names – Pretty & Pretty Bad

I have great respect anyone who can invent a pretty name that sounds a like real word and suggests something about the brand. Some of my favorite coined names are Recology, Silk, Dreamery, Groupon, Scanadu, Pictionary, Cinnabon, Chillow, Pinterest and San Franpsycho. These names, also known as “portmanteaus, work well because they cleverly marry two […]



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Upcoming Book: “Hello, My Name Is Awesome”

“Hello, My Name is Awesome, How to Create Brand Names That Stick,” (Fall 2014, Berrett-Koehler Publishers) is a fast-paced, fun, fluff-free guide that  teaches business people how to create memorable brand names for products and companies. No degree in Latin or linguistics required. Written by Eat My Words founder, Alexandra Watkins, (me!),  book is jam-packed with […]



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Why and How to Register Your Business Name as a Trademark

Thanks to guest blogger, Belinda J. Darling, for contributing this informative post… The importance of registering your business name as trademark cannot be overstated. Simply securing a domain name unfortunately offers little in the way of legal protection. If you value your business name and logo as integral marketing tools, registering your business as trademark is the […]



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See what it’s like to work with the most creative and fun naming firm on the planet >>>



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Announcing the most frightful brand name of 2011… the Head Scratcher of the Year goes to…

There have been some awful names in the past year. Find out which one was the worst.



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You should get yourself to Rehab

A few months ago we got a call from entrepreneur Veeno Suchdeve of West Babylon, New York. He was opening a self-serve frozen yogurt store at the mall and wanted a more provocative name than Spoon Me, which is quite possibly the best name ever created by Eat My Words. Veeno asked us to create […]



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Crib Notes

We have been busy cooking up names for everything from caveman food to church software to consumer electronics. Our clients are choosing some fantastic names and having tremendous success in trademarking. We’ll let you know as soon as we can take them out of the Easy Bake Oven. Our superstar namer Gina (not to be […]



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Debbie Does More Than Dallas…

If you’ve ever been stuck in voicemail hell, it may have been the voice of Debbie Irwin who told you to “Press 9 for customer service.” The voice of the Statue of Liberty, Debbie is one of most interesting people I’ve ever met. A former NYC stockbroker, she left Wall Street for Sesame Street when […]



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And God said, "Let there be light," and there was…

If you’ve seen our cute little pink fridge business card, you’ve seen the work of Cindy Lee, a former designer and creative director who discovered that she is even better at sales than she is at design. For the past few years, Cindy was the top sales person for On Request Images (ORI), a company […]



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What kind of sick company names a product in honor of a Nazi death camp?

Trust me. There is nothing even remotely funny about a gas chamber. My 1999 visit to the Bergen Belsen concentration camp in northern Germany was hands-down the most sobering experience of my life and one of the most unforgettable travel experiences I’ve ever had. I was reading The Diary of Anne Frank at the time […]



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Nab your personal brand name free on About.Me

If you haven’t nabbed your “personal brand” name yet on About.Me do it now before someone else beats you to it. This is the most professional way I’ve seen to consolidate (and track) your online presence. And signing up is fast and free. About.Me has a beautifully clean design and they make it so simple, […]



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Make sure your brand name (Alexis Couture) isn’t the same name as a drag queen and a P0RN STAR.

Oh dear God! My favorite sexy blonde housewife, Alexis Bellino (aka “Jesus Barbie”) of Bravo TV’s Real Housewives of Orange County, has made the ultimate naming sin – according to my research on Boobpedia and Power Diva Productions, her new clothing line, “Alexis Couture” is the same name as a BBW adult entertainment actress and […]



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Choosing a Company Name: 5 Things You Need to Know

AOL Small Business recently tapped Alexandra as the featured brand name expert in an article for small business owners. Regardless of the size of your business, if you’re naming a company, be sure to read these helpful naming tips. “Choosing a Company Name: 5 Things You Need to Know.” By Julia L. Rogers What’s in […]



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Snooki spotted wearing Nail Fraud – a product we named!

We thought it was cool when one of the Real World Cancun cast members wore a Spoon Me t-shirt on the show, but this is even better… as reported by MTV Style, Nicole ‘Snooki’ Polizzi was spotted at an auto show wearing Nail Fraud, press-on lacquer strips, which were named by Eat My Words. From […]



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Not a good Valentine's Day gift: Fat Pig Chocolate

Unless you want to break up with her, this is not a good gift…



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Would you want to work in the "Harry Baals" building?

A former Indiana mayor who won four terms in the 1930s and 1950s is proving less popular with modern-day city leaders, who say they probably won’t name a new government center for him because of the jokes his moniker could inspire. Harry Baals is the runaway favorite in online voting to name the new building […]



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Announcing the worst brand name of 2010…

Putting the “wow” in bad spelling and impossible pronunciation, is Shwowp, Eat My Words’ Head Scratcher of the Year Winner for the worst brand name of 2010. It was a heated competition with other contenders including Retardex Toothpaste (need we say more), Morongo Casino (where ‘morons go’ to gamble?), and iSwipe (say it out loud). […]



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Whose name will be revealed as the worst of 2010?

We are getting ready to announce the worst brand name of 2010 – the winner of the Eat My Words’ annual Head Scratcher of the year showdown… stay tuned here for the big announcement later this week…



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Wet your whistle with Pee Cola

Thankfully Pee Cola from Ghana is actually cola (and cola colored) and not a Mountain Dew knock off. Best served at room temperature. Thirst quenching? No. Hilarious? Yes!



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Homo Milk. "Every drop delicious."

A Canadian product named Homo Milk is just WRONG. Equally disturbing is the suggestive photo of the innocent young boy pictured drinking it on the Island Farms website, especially with the provocative tagline, “Every drop delicious.” Are you serious, Canada?



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A painfully funny name: Briss

Our main man Mik discovered this baby… Briss is a (snore) cross-platform open-source Java application that (aha!) trims PDFs so they fit better and are easier to read on your eReader. Fun! We love this reaction… “This is outrageous. PDF mutilation is inherently wrong! At least let him wait until he’s old enough to decide […]



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Do you guys sell kitchen sinks?

It’s bad enough that we get cupcake orders for a Toronto bakery named Eat My Words (dot org), but these kind of emails, which I get on a regular basis, really take the cake: Subject: Order I will like to know if you do carry kitchen sinks. Get back to me with the types and […]



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Do they use coat hangers to groom them?

“Doggie Dearest,” Manhattan a dog and cat grooming parlor, has a name that might appear innocent to some, but insiders (like our name spotter, Gary Castille), are in on the joke. Inspired by the campy cult classic film,”Mommy Dearest,” (a 1981 biographical drama about actress Joan Crawford),  Doggie Dearest is a nod to this infamous […]



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This name makes me want to reach for the barf bag

Advertised on the back of a headrest is “Gold Embryo Corn Oil.” I’m not sure which Chinese airline this was on, but I do know the next time I’m in Shanghai, I won’t eat anything fried. Thanks to Risa Dimacali for sending this in and to her husband who wisely took a photo of it, […]



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We-bonics

Dating websites have some of the weirdest names. We thought Zoosk was bad but this one really threw me for a loop: howaboutwe.com. I thought they couldn’t get the domain “howboutus.com” so they we’re going for a grammatically incorrect name. The site reveals “How About We…” is the actual name, but not having an ellipse […]



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How to Make Money with a Fun Business Name

Can you imagine if your customers paid you to advertise your brand all over town? Or if people who didn’t even patronize your business wanted to buy a t-shirt with your brand name on it just because it was so much fun. Any business can generate extra revenue simply by having a fun name that […]



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Announcing the award for the worst brand name of 2009…

It should go without saying that your brand name shouldn’t rhyme with “feces.” Announcing the worst name of 2009… With 10 unfortunately-named nominees including MomSpit, iSnack 2.0, and isoars, the competition was fierce for our highly uncoveted Head Scratcher of the Year award. After months of online voting, bribery and consulting with the show’s producers, […]



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New dish from the Eat My Words "idea kitchen"…

We have been happily ensconced in super fun, high profile name and tagline projects since late last year. Naturally, we are under NDA on everything, but we can tell you that our creative teams are having a blast naming things related to travel, beauty, music and romance. Speaking of all of those things, I fell […]



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Vote for the worst brand name of the year in our catty Headscratcher Contest

Vote for the worst brand name of 2009 in our third annual Headscratcher of the Year contest. Past winners include Xobni and Shryk. How can you tell if a name sucks? It’s hard to spell, pronounce, decipher, meaningless to the audience, void of emotion, a copycat, or just gives you the heebie jeebies. (See the […]



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Alexandra's new vanity plate



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Introducing our newest megawatt name: Illumineering™

We have never been asked to name a psychotherapy before, but Eat My Words is always up for a challenge. Renowned coach and psychotherapist Lauren Mackler, (and best-selling author of the book we named “Solemate: Master the Art of Aloneness & Transform Your Life), asked us to name her new therapy, which is based on […]



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Spicy Eat My Words Fallapalooza Party – Photos Now Posted

On a perfect Indian Summer evening last Friday, more than 60 clients and friends came over for our 3rd annual Fallapalooza Paella Party. What a blast! Held on our spacious party patio, guests dined on delicious chorizo chick peas, succulent mushrooms, caprisi salad with fresh mozzarella and garden tomatoes, and of course, the culinary centerpiece, […]



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Grounds For Optimism: I Have a Bean coffee featured in Chicago Tribune

The Chicago Tribune wrote a wonderful piece on the story behind Second Chance Coffee Company, makers of the brand we named “I Have a Bean.” Enjoy! Getting a job is one of the toughest parts of post-prison life. But a tiny coffee roasting company in Wheaton is doing what it can to give former offenders […]



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Kraft cans iSnack 2.0

Kitchen Sink fan Igal Gabbay tipped us off to this naming mistake from our friends down under… Consumers aren’t happy little vegemites with the new name of Kraft’s cream cheese and Vegemite blend. Vegemite maker Kraft Foods has binned the name of its new product line iSnack 2.0. In a statement this afternoon, the company […]



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We have everything but the Kitchen Sink

The Kitchen Sink blog received this inquiry today from a spelling-challenged person who has been whiffing too much Liquid Plumber… Dear Sir/MadamMy name is (name withheld to protect the confused) and i will like to know wether u have Kitchen sinks and also the brands tht u carry as well as the most cheapest instock.and […]



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Who wants to eat at Crabby Dicks?

Thanks to our pal Rich Binell of Get Rich Quick (one of our favorite business names) for sending us photos of racy restaurant names. Our favorite one: Crabby’s Dicks, a Delaware landmark who is monetizing their name with t-shirts and attracting customers with free balls.



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New "Head Scratcher of the Year" Contender: Chyngle

OMG, their name as confusing as what they do… “Chyngle is the first mobile location-based service to provide a venue branded ultra-local experience for users to interact and exchange value with each other and their surroundings within what we call Ultra-Local Environments™ or ULE’s.” Huh?Too bad the Chynglers didn’t see this before they paid $14.95 […]



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Here Comes Trouble – Naughtiest School Boy and Mean Girl Names

From BBC News Teachers spot trouble in a name British teachers think they can tell which pupils are likely to play up by looking at their names, a survey suggests. The poll of 3,000 teachers found more than one in three expected pupils with certain names to be more disruptive. Pupils called Callum, Connor, Jack, […]



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Introducing Hand Job, a cheeky new nail salon in the Castro

Introducing Hand Job, a cheeky new nail salon that’s smack in the heart of San Francisco’s gay mecca, the Castro. Like our other “risque” brand name, Spoon Me frozen yogurt, Hand Job has tremendous potential to be monetized through the sale of lotions, potions, polish, t-shirts, totes, and anything else you can slap the logo […]



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You would have to be really thirsty to drink this…

A photo submitted from our pal Rich Binell of Get Rich Quick!



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50 Funny Store Names (with photos)!

Best Week Ever scoured the internet and pulled together these 50 store names that have fun with puns. Enjoy! 50. 49. 48. 47. 46 More Pun Stores (Seriously) After the cut. And they’re pretty much all brilliant. 46. 45. 44. 43. 42. 41. 40. 39. 38. 37. 36. 35. 34. 33. 32. 31. 30. 29. […]



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How about renaming it Brad Pit Bull?

Recently we were tapped to work on a highly controversial project… to rebrand America’s most demonized breed of canine, the Pit Bull. All of us here at Eat My Words are dyed-in-the-sheep wool animal lovers with many dogs, cats, goats, chickens, Chia pets, Pet Rocks, and one very angry goose sharing their lives with us. […]



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Spoon Me mobbed with hundreds of teens

I told you Spoon Me was popular!



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Literally Eating My Words at Spoon Me

In town for Spoon Me founder Ryan Combe’s wedding over the weekend (see next post), thanks to the GPS in my rental car, I managed to hit two Spoon Me locations (and eat Spoon Me at the wedding) in less than 8 hours. Spoon Me is the name that Eat My Words is the most […]



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With this ring, I thee spoon.

I spent a fun weekend in Salt Lake City, where I was a guest at the wedding of my good pal and Spoon Me founder, Ryan Combe. Great to finally meet Ryan in person, as well as his business partner, David Jaynes, who was one of the key decision makers in choosing the Spoon Me […]



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When naming worlds collide…

My naming pal (and fellow Toastmaster!) Jon Fredkove stopped by the office today for a chat. Great to finally meet him in person after all these years! I would love it if he moved here so he could work for me! (Hint, hint…)



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We wrote the book on naming books.

Imagine our surprise when we looked on Amazon a few weeks ago and saw that the book we titled Solemate was ranked #29 on their best seller list and #1 under books on “Depression.” (Nothing depressing about that!) Author Lauren Mackler came to Eat My Words at the eleventh hour, needing an arresting book title […]



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What do you call "Yelp for pet owners?:

Doggone it, “Yelp” would be the perfect name, but it was taken. So we came up with Breed Trust (and got www.breedtrust.com on GoDaddy for $9.95). When you see the Breed Trust decal in a window of a pet service provider or on their website, you know that it is a business you can trust […]



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Announcing a fresh new name for Second Chance Coffee: I HAVE A BEAN

When some people thought the name Second Chance Coffee implied that the beans were recycled, the founders knew it was time for a name change. The name Second Chance stemmed from the mission of the company – to help ex-offenders help themselves by providing gainful post-prison employment, job training and a community of acceptance. The […]



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Out of our minds for Brain Thaw

Ex-Microsoft guy John Grispon came to Eat My Words for a cool name and tagline for his new marketing consulting company. Since John helps people put “ideas into action,” we named his company Brain Thaw. We love John and it’s not just because on the side he’s a dreamy print model and was George Clooney’s […]



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Tweet My Words (before someone nabs your name)

Hurry and register your name on Twitter before someone else hijacks it and tweets your words. It’s free to sign up and takes all of 17 seconds. Even if you don’t have the foggiest idea of what Twitter is or how you could possibly use it to get business, do yourself an enormous favor and […]



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I must confess that truuconfessions is a truuly dreadful name.

Regular Kitchen Sink contributor Robin Wolaner of TeeBeeDee tipped us off to this truuly dreadful name, truuconfessions, which was clearly the result of someone thinking they were being clever by snagging the domain name for $9.95 on GoDaddy. (The correct spelling, www.trueconfessions.com is parked – why not just pony up the money and save yourselves […]



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Obama O's Cereal "Hope In Every Bowl"

Just caught this on Twitter. (Thanks Edith!)



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Hail to the Obama Ch-Ch-Chia Pet

Mik spotted this latest product to cash-in on the Obama name… From the website:Can you grow one? YES YOU CAN.Easy to do… Fun to Grow.Full growth 1-2 weeksReuse your Chia indefinitelyContains: Chia Obama handmade planter Chia Seed packet for 3 plantings Convenient Drip Tray Planting and care instruction sheet



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Marketing gurus re-name pollack to boost sales… and call it COLIN

Thanks to Kitchen Sink fan Igal Gabbay for alerting us to the latest naming disaster from the nitwit Brits…Marketing gurus re-name pollack to boost sales… and call it COLIN from the salacious tabloid, The Daily MailBy Sean Poulter06th April 2009 When the marketing experts at Sainsbury’s sat down to the task of trying to boost […]



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Brooklyn Restaurant’s Name Hits a Sour Note

From the New York Times… By KAREEM FAHIM Published: April 3, 2009 To the list of lofty names that glamorize the city’s fried chicken stands, like Crown, Royal and Kennedy, one Brooklyn restaurant owner decided to add another: Obama. From the restaurant’s perspective, the name change grew out of pride in the new president and […]



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Someone should be jailed for this frightful name: Child Predator Hands

Thanks to Lenny Raymond for tipping us of to this frightening name:Child Predator Hands From the product description…Predators are hunters who look for trophies of other dangerous species for sport such as humans and other aliens. This latex Predator Hands costume product has metal look gauntlets and knife details. Add this to your child’s Predator […]



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A not very lady-like name…

Another bad name submitted by my friend, humor columnist Mary Hanna… unbelievably, this company is owned by 3 women.



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I am not making this up!

My friend, humor columnist Mary Hanna sent me this photo of a new lens cleaner that she spotted. Mary reports that she asked the clerk why they called the product “Cat Crap” and the clerk said, “Well, it made you look at it!”



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Pet Names We Love…. Cowboy & Trowser

Pets are much more fun to name than companies, products or babies. You don’t have to trademark the name, and pets are easier to please than clients. This sweet dog, is my fairy dog child, Cowboy. What makes that name so adorable is Cowboy is a girl. As her owner, identity designer Tracy Moon of […]



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Eat My Dust cleans up in Big Success Business Contest

Congratulations to Eat My Words’ client Russ Goldin of Eat My Dust™ who is one of five finalists in the Comcast Big Success Business Pitch, taking place this Thursday night at the Westin in San Francisco. As you may know, Eat My Dust is the first green commercial janitorial company in Northern California with fundamentally […]



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Two Mo' Eye Sore Head Scratchers

A newspaper in South Santa Clara, California has created a web design company called ISOARS. Ouch. What’s really a shame is they actually have some nice looking web design and a playful personality. But their name is an eye sore and no one wants to have a site that makes their eyes hurt. I mean […]



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"Notorious A.I.G." Creates New Name To Avoid PR Disaster

Thanks to our colleague Anthony Shore for tipping us off to this breaking news about those sneaky bastards at AIG. AIU Holdings: AIG Creates New Name To Avoid PR DisasterHuffington Post by Stuart WhatleyMarch 23, 2009 02:37 PMFollowing up Ryan Grim’s report from Congress last week that AIG chief Edward Liddy was looking to change […]



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The onomatopoeia for a phlegmy cough

Mik was in the hippie health section of the grocery store yesterday and came across this Head Scratcher, Umcka. I believe “umcka” is the sound one makes when trying to clear phlegm from their throat, making this irritating name an onomatopoeia, or what is also called imitative harmony (or in this case, an irritative harmony). […]



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Scientists need to stop naming things

The latest entry into the Eat My Words Name Shame Hall of fame is a Scitable, new elearning portal from the prestigious Nature Publishing Group, the world’s leading publisher of science. Created by mad scientists, this name was tested on lab rats. Thanks to Igal Gabbay for alerting us to this unfortunate blunder.



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Shut Up & Spoon Me – Now Available Online

It seemed as if Hell would freeze over in frozen yogurt before this happened, but after months of anticipation, Spoon Me loot is finally for sale online. Now you can buy your own “Shut Up and Spoon Me” t-shirt and stop trying to steal mine. As most of you know (because we talk about it […]



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Tender, Juicy Obama Fingers Hit the Shelves

Our friend and fellow namer Anthony Shore tipped us off to this unfortunately-named new product, as reported in the dishy German blog Spiegel Online International:Tender, Juicy Obama Fingers Hit the ShelvesBy Charles HawleyA German frozen food company hopes to raise sales with a new product: Obama fingers. The tender, fried chicken bits come with a […]



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Wha'chu talkin' 'bout, Willis?

The Sears Tower, America’s tallest building, is being renamed The Willis Tower as a result of a major new tenant, Willis Group Holdings. That’s it. We just could not resist the post title.



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More client love for Eat My Words

We recently renamed a coffee company with what is our most merchandisable name since Spoon Me. We can’t let the name out of the bean bag yet, but in the meantime, here’s a gushing testimonial from the client, Pete…As a startup company, it was important for the Second Chance Coffee Company to find a professional […]



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OpenTable Dishes Up Appetizing Conference Room Names

Kudos to restaurant reservation company OpenTable (my favorite free service) for having a contest to name their conference rooms. Out of 51 entries, the winning theme was “fictitious restaurants or cafes from TV shows.” Congrats to Julie Hall, the clever employee whose prize is a slick new TV. (How fitting!) Now people can say, “Let’s […]



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Open Source – say it outloud – yikes!

Open Source sounds like Open Sores. Ouch!



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Name the baby gorilla – his father will pick the winner.

The San Francisco Zoo is having a contest to name their new baby gorilla. Get this – the father of the infant, Oscar Jonesy, a dominant silverback gorilla, will choose the winner by selecting one of five colored bamboo sticks. I am not making this up. From the website. “A panel of judges appointed by […]



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Announcing the worst name of 2008

What happens when software engineers drink and play Scrabble?Thanks to all of you who voted in the 2008 Head Scratcher “worst name of the year” contest. This cheeky annual award, created by naming firm Eat My Words (that would be us), is inspired by our no-brainer philosophy, “A name should make you smile, instead of […]



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Radisson Blu It

We are all for name changes. In fact we encourage it, in many cases. However, this one from Radisson is odd. First take a look at this from their website: “As time goes by, your much loved Radisson SAS Hotels & Resorts will change their name to Radisson Blu. This is not a revolution but […]



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Wake up and smell the Amsterdam Coffee House.

An article in today’s Wall Street Journal talks about fragrance trends in consumer cleaning products. The scents of pine forests and lemon groves have been upped by “a wildly varied bouquet” including mandarin-lime detergent, lavender vanilla disinfectant and eucalyptus mint toilet bowl cleaners. Although we can’t find any mention of it online, the article says […]



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No Snickering: That Road Sign Means Something Else

The “Butt” in this road, in South Yorkshire, probably refers to a container for collecting water.We recently found this in the Europe edition of The New York Times… No Snickering: That Road Sign Means Something Else By SARAH LYALLPublished: January 22, 2009CRAPSTONE, England — When ordering things by telephone, Stewart Pearce tends to take a […]



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Beaner's Coffee House takes the heat and changes name

We’re naming a coffee company this week, and I came across this article about an unfortunate name. Yikes! Changing coffee house’s name was ‘right thing to do,’ says Biggby CEO Posted by Erin Albanese | The Grand Rapids Press June 26, 2008 22:02PM GRAND RAPIDS — Biggby Coffee CEO and co-founder Bob Fish chalks up […]



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Wired Wants You to (Re)name NASA's Next Martian Rover

Here’s a recent naming contest we read about on the Wired Blog Network – go for it! (Re)name NASA’s Next Martian RoverBy Alexis MadrigalJanuary 20, 2009 With the recent detection of seasonal Martian methane emissions — which microbes could be generating or eating, NASA’s next robotic mission to the planet could become the most exciting […]



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I'll have the Blackened Sea Kitten please.

We love animals here at Eat My Words. In fact, we own a menagerie that includes dogs, cats, several goats and one really mean goose. However, we think PETA has gone a little overboard with their new campaign to change the name of fish to “sea kittens“. The thinking is that if we view them […]



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Vote For the Worst Brand Name of 2008

All year long we compile the biggest brand name “Head Scratchers” in our blog. Now you can vote for the worst one and help induct it into the Eat My Words Name Shame Hall of Fame. Based on criteria from the Eat My Words SMILE & SCRATCH name evaluation test, here are what we consider […]



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Bad to the Xohm

One of our favorite really really bad names and contender for 2008’s Eat My Words Name Shame Hall of Fame, XOHM, has met an early death. We previously ranted about this abomination as being wrong in so many many ways back in March and our opinion has not improved. The merger with Clearwire has provided […]



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Love at first sight doesn't just happen on eHarmony.

Imagine never having to spend a dime on advertising or PR because your brand name was so magnetic that people were instantly drawn to it. And your name was so infectious, your customers were excited to tell other people and generate buzz for you. We’ve seen this happen over and over again with names we […]



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NameTag®, You’re Not It

We are always amused by our competitors when they glorify their naming processes as “proprietary” methodology and come up with mumbo jumbo voodoo jive to describe what’s behind the curtain. Sometimes all that behind the curtain is empty space. Let us say it again: Everyone names things the same way, but some just do it […]



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What’s The Worst Band Name, Like, Ever?

Music Blogs > The MOJO Blog > What’s The Worst Band Name, Like, Ever? What’s The Worst Band Name, Like, Ever? Posted Fri Nov 21, 2008 3:16pm PST by Martin Aston in The MOJO Blog Puddle Of Mudd? Toad The Wet Sprocket? Or one of those terrible emo groups called things like Car Parked Selfishly […]



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Houston, We Have A Naming Problem!

Our good friend and fellow name pro, Phil Davis of Tungsten Marketing, beat us to the punch by posting this in his blog. (His post was also picked up by CNN and we wanted to give it a shout out as well.) Houston, We Have a Naming Problem! The amazing story just broke today that […]



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Alexandra wows Pow.wow

Alexandra Watkins chosen as November’s Featured Pow.wow Member Pow.wow is the brainchild of Dava Guthmiller. In 2004, Dava invited 14 women to her office to exchange ideas and discuss the challenges of running a small business. Pow.wow is now over 400 strong and growing. Their goal is to support the success of its members by: […]



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Violent Offender: Cranergy

We have come up with a new name for the worst Head Scratchers – “Violent Offenders.” These are the names that are bad beyond belief. The first contender is the new drink from Ocean Spray called CRANERGY, the forced combination of CRANBERRY and ENERGY. What old-school naming firm got Ocean Spray to drink the Kool-aid […]



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Falapalooza Party a Scorching Success

Our annual Fallapalooza cocktail party was a huge success, with nearly 80 guests at the Eat My Words party pad, including Eat My Words’ Gina, Rena and bartender Tina. Held on a warm fall evening, the outdoor patio was the perfect place to marvel at Chef Ciado cook his delicious paella and sip homemade Sangria. […]



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Alexandra Fashions Naming Advice

We love Project Runway, so when Alexandra was asked to share her naming style to the fashion trade, she stitched together a stunning ready-to-wear tailored collection…. How To Create Brand Names That Stick Posted by Guest Author on Nov 5, 2008 at 4:06 pm Today’s guest entry is written by Alexandra Watkins, CIO of Eat […]



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Palin Bailin'

Someone from Alaska, who has the same name as someone who works for the Central Committee of the Alaskan Republican Party, has purchased the following domain names: Palin2012.com SarahPalin2012.com PalinForPresident.com Scarier still is that the domains were purchased on August 24, 2007.



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Tasty Tidbits from the past week…

Sometimes we find juicy news not worthy of a full blog post, yet too darn good to not share with you. These “Tasty Tidbits” are digestible bites of news about new names and the naming industry and what we think of them here at Eat My Words. Bon Appetit! ______________________________________________________ Scary name for new roller […]



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