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Archer Hotel

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Archer is a luxurious boutique hotel in Midtown Manhattan with a dashing name to match its mysterious, charismatic host. Upcoming locations include Napa and Austin.



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Brand Naming Tips on School for Startups Radio

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How to name your startup: Brand naming expert Alexandra Watkins gives away her best kept naming tips as a guest on School for Startups Radio.



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7 Strategies & Secrets for Killer Product Names

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The most powerful brand names connect with people and move them to buy because they are based on familiar concepts that they understand and appreciate.



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How to Suggest Your Brand is Trustworthy or Credible

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Actions speak louder than a used car salesman’s suit. While your business should certainly be trustworthy and credible, trying to cram any form of those words into your brand name can sound disingenuous. Luckily, there are many other ways you can convey that you have a quality company or product. Adding a strong secondary word […]



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Coined Names – Pretty & Pretty Bad

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I have great respect anyone who can invent a pretty name that sounds a like real word and suggests something about the brand. Some of my favorite coined names are Recology, Silk, Dreamery, Groupon, Scanadu, Pictionary, Cinnabon, Chillow, Pinterest and San Franpsycho. These names, also known as “portmanteaus, work well because they cleverly marry two […]



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Upcoming Book: “Hello, My Name Is Awesome”

“Hello, My Name is Awesome, How to Create Brand Names That Stick,” (Fall 2014, Berrett-Koehler Publishers) is a fast-paced, fun, fluff-free guide that  teaches business people how to create memorable brand names for products and companies. No degree in Latin or linguistics required. Written by Eat My Words founder, Alexandra Watkins, (me!),  book is jam-packed with […]



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Boxbee

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This full service storage company takes the sting out of doing it yourself. 



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Why and How to Register Your Business Name as a Trademark

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Thanks to guest blogger, Belinda J. Darling, for contributing this informative post… The importance of registering your business name as trademark cannot be overstated. Simply securing a domain name unfortunately offers little in the way of legal protection. If you value your business name and logo as integral marketing tools, registering your business as trademark is the […]



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See what it’s like to work with the most creative and fun naming firm on the planet >>>



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Announcing the most frightful brand name of 2011… the Head Scratcher of the Year goes to…

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There have been some awful names in the past year. Find out which one was the worst.



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You should get yourself to Rehab

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A few months ago we got a call from entrepreneur Veeno Suchdeve of West Babylon, New York. He was opening a self-serve frozen yogurt store at the mall and wanted a more provocative name than Spoon Me, which is quite possibly the best name ever created by Eat My Words. Veeno asked us to create […]



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Crib Notes

We have been busy cooking up names for everything from caveman food to church software to consumer electronics. Our clients are choosing some fantastic names and having tremendous success in trademarking. We’ll let you know as soon as we can take them out of the Easy Bake Oven. Our superstar namer Gina (not to be […]



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Debbie Does More Than Dallas…

If you’ve ever been stuck in voicemail hell, it may have been the voice of Debbie Irwin who told you to “Press 9 for customer service.” The voice of the Statue of Liberty, Debbie is one of most interesting people I’ve ever met. A former NYC stockbroker, she left Wall Street for Sesame Street when […]



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And God said, "Let there be light," and there was…

If you’ve seen our cute little pink fridge business card, you’ve seen the work of Cindy Lee, a former designer and creative director who discovered that she is even better at sales than she is at design. For the past few years, Cindy was the top sales person for On Request Images (ORI), a company […]



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What kind of sick company names a product in honor of a Nazi death camp?

Trust me. There is nothing even remotely funny about a gas chamber. My 1999 visit to the Bergen Belsen concentration camp in northern Germany was hands-down the most sobering experience of my life and one of the most unforgettable travel experiences I’ve ever had. I was reading The Diary of Anne Frank at the time […]



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Nab your personal brand name free on About.Me

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If you haven’t nabbed your “personal brand” name yet on About.Me do it now before someone else beats you to it. This is the most professional way I’ve seen to consolidate (and track) your online presence. And signing up is fast and free. About.Me has a beautifully clean design and they make it so simple, […]



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Make sure your brand name (Alexis Couture) isn’t the same name as a drag queen and a P0RN STAR.

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Oh dear God! My favorite sexy blonde housewife, Alexis Bellino (aka “Jesus Barbie”) of Bravo TV’s Real Housewives of Orange County, has made the ultimate naming sin – according to my research on Boobpedia and Power Diva Productions, her new clothing line, “Alexis Couture” is the same name as a BBW adult entertainment actress and […]



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Choosing a Company Name: 5 Things You Need to Know

AOL Small Business recently tapped Alexandra as the featured brand name expert in an article for small business owners. Regardless of the size of your business, if you’re naming a company, be sure to read these helpful naming tips. “Choosing a Company Name: 5 Things You Need to Know.” By Julia L. Rogers What’s in […]



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Snooki spotted wearing Nail Fraud – a product we named!

We thought it was cool when one of the Real World Cancun cast members wore a Spoon Me t-shirt on the show, but this is even better… as reported by MTV Style, Nicole ‘Snooki’ Polizzi was spotted at an auto show wearing Nail Fraud, press-on lacquer strips, which were named by Eat My Words. From […]



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Not a good Valentine's Day gift: Fat Pig Chocolate

Unless you want to break up with her, this is not a good gift…



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Would you want to work in the "Harry Baals" building?

A former Indiana mayor who won four terms in the 1930s and 1950s is proving less popular with modern-day city leaders, who say they probably won’t name a new government center for him because of the jokes his moniker could inspire. Harry Baals is the runaway favorite in online voting to name the new building […]



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Announcing the worst brand name of 2010…

Putting the “wow” in bad spelling and impossible pronunciation, is Shwowp, Eat My Words’ Head Scratcher of the Year Winner for the worst brand name of 2010. It was a heated competition with other contenders including Retardex Toothpaste (need we say more), Morongo Casino (where ‘morons go’ to gamble?), and iSwipe (say it out loud). […]



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Whose name will be revealed as the worst of 2010?

We are getting ready to announce the worst brand name of 2010 – the winner of the Eat My Words’ annual Head Scratcher of the year showdown… stay tuned here for the big announcement later this week…



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Wet your whistle with Pee Cola

Thankfully Pee Cola from Ghana is actually cola (and cola colored) and not a Mountain Dew knock off. Best served at room temperature. Thirst quenching? No. Hilarious? Yes!



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Homo Milk. "Every drop delicious."

A Canadian product named Homo Milk is just WRONG. Equally disturbing is the suggestive photo of the innocent young boy pictured drinking it on the Island Farms website, especially with the provocative tagline, “Every drop delicious.” Are you serious, Canada?



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