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Vanilla meeting room names suck the creativity out before anyone is even inside.

meeting room sign labeled Creativity Killer

“We’re having a brainstorming meeting in conference room 29A.” Snore. “We’re having a brainstorming meeting in Pillow Fight.” I’ll bring donuts! Pillow Fight is just one of the love-at-first-sight meeting room names at the headquarters of LinkedIn in San Francisco. It was inspired by the City’s annual Valentine’s Day flying feather fest on the nearby […]



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Where to Bump Into Us This Summer: Upcoming Summer Conferences

Join Eat My Words at City Innovate Summit. The definitive conference on Smart City 2.0. June 17-18 in San Francisco. Register now!

2015 City Innovation Summit: Changing the World One City at a Time Innovation is happening right under our feet! The definitive conference on Smart City 2.0, June 17/18 here in San Francisco. We name enough smart technologies and appliances we thought we’d attend this city innovation summit for some inspiration and education! This conference brings together […]



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An Inc. Magazine Top 10 Marketing Book

Inc. Magazine Top 10 Marketing Books of 2014, Hello My Name is Awesome by Alexandra Watkins a book about creating brand names

Alexandra’s recent bestseller, “Hello, My Name is Awesome… How to Create Brand Names That Stick” has been named an Inc. Magazine Top 10 Marketing Book of 2014!  To keep up with this awesome book’s other recent awards and nominations, be sure to follow us on Twitter @eatmywords!  



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Silver Award at the IBPA Benjamin Franklin Book Awards

Hello my name is awesome silver award at the iBPA Benjamin Franklin Book Awards in Business and Career

We are proud to announce that Alexandra Watkins’ book, “Hello, My Name is Awesome… How to Create Brand Names That Stick” was awarded a Silver Award at the IBPA Benjamin Franklin Book Awards!  It was an honor to be nominated for such a prestigious award and to be among such superb finalists in the Business & Career category! […]



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Short vs. Long Brand Names

Naming your product or business, is it better to have a short or long name? 33 Voices interviews naming expert Alexandra Watkins who gives the rules to live by. You can listen to her answer regarding Short vs. Long Brand names HERE along with more insights from from this interview with 33 Voices. 10 Insights to Create […]



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The Secret To Kickass Brand Names

Creating awesome brand names is not a science. Yet naming firms spout ridiculous jargon about “verbal identity engineering,“ “rigorous methodologies,” “computational linguistics,” and “scientific scrutiny applied to the unstructured and undisciplined process of brand name creation.” Others try to invent names using math. They take a completely fine word, crunch it with another word, and get a name […]



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Archer Hotel

Archer Hotel Logo

Archer is a luxurious boutique hotel in Midtown Manhattan with a dashing name to match its mysterious, charismatic host. Upcoming locations include Napa and Austin.



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Brand Naming Tips on School for Startups Radio

Radio Show

How to name your startup: Brand naming expert Alexandra Watkins gives away her best kept naming tips as a guest on School for Startups Radio.



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7 Strategies & Secrets for Killer Product Names

The most powerful brand names connect with people and move them to buy because they are based on familiar concepts that they understand and appreciate.



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How to Suggest Your Brand is Trustworthy or Credible

Actions speak louder than a used car salesman’s suit. While your business should certainly be trustworthy and credible, trying to cram any form of those words into your brand name can sound disingenuous. Luckily, there are many other ways you can convey that you have a quality company or product. Adding a strong secondary word […]



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