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The Kitchen Sink

Coming up with a Brand Name in Five Easy Steps
You’ve put in endless work developing a product or service or coming up with a spectacular business idea. Now it’s time to dedicate your efforts to think up a memorable brand name that will set you up for success. Don’t be like so many businesses and rush this process. It’s worth spending some time on […]
How To Create a Company Name That Sticks
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How to Name a Company and Not Drown in the Process
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“Hello, My Name is Awesome” Wins Outstanding Work of Literature Award
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My new book has incredibly high smileage.
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The Importance of Protecting Your Brand
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Is Your Brand Name Helping Your Business or Hurting It?
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“Awesome” Named a Top 10 Branding Book of 2019
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Birds Do It, Bees Do It, Even B2Bs Do It?
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