The business name ideas we generate for our clients endure the test of time. Neato Robotics has enjoyed their brand name for ten years. We named Smitten Ice Cream nine years ago (and they are opening their tenth store this year). And Hand Job nail spa just celebrated their eighth birthday. All of these business names make strong emotional connections, establish instant brand affinity, and generate both buzz and ROI. And we can do the same for product names and service names. What’s not to love?