Speaking
Alexandra Watkins’ entertaining and enlightening presentations have been a smash hit with American Express OPEN, Stanford Graduate School of Business, the National Speakers Association, Proctor & Gamble alumni associations, USF MBA Program, SF City Club and many entrepreneur groups. Peppered with colorful stories and examples of good and bad names alike, she’ll teach you how to avoid common naming pitfalls, access free online brainstorming tools, and avoid domain name hell.

Seen on the right in a short video clip, Alexandra talks about the consequences of a severely spelling challenged name. >>>

WHAT YOU’LL LEARN…

Packed with real life examples and war stories from the trenches, you’ll discover the secret to powerful brand names that generate buzz and revenue in this “never a dull moment” presentation. Whether you’re naming a business now or in the future, you’ll learn everything you need to know about the new rules of creating brand names:

  • How to avoid costly naming mistakes
  • How to evaluate the strength of any brand name in 15 seconds
  • Why old school brand names no longer work
  • Why you should not use your own name as your brand name
  • Domain name secrets that will save you thousands
  • How to cash in on clever names with branded merchandise
  • Where to find free naming resources online
  • How to prevent SLURLS gone wild

To book Alexandra to speak at your company or conference, please call (415) 552-7741.

WHAT PEOPLE ARE SAYING…

“Alexandra’s presentation to my MBA Brand Management class was such a powerful performance, both educating and engaging. My students will not going easily forget how important brand names are. Using numerous entertaining examples, she walked us through her taxonomy of how to develop good names and avoid the burden of poor ones. Alexandra has both a very analytical and intuitive approach to brand naming and is truly gifted in presenting her ideas.”
– Subodh Bhat, Professor of Marketing, SF State University
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“Alexandra’s presentation was packed with engaging examples from her own extensive experience. She provided a memorable framework to avoid naming mistakes and to realize you have hit on a great one. Plus, she communicated her process to find naming successes and illustrated the steps using a real world case study. Naming is definitely a key area for both entrepreneurs and established companies and we really appreciated having Alexandra come and share her clear expertise.”
- Donna Ivry, COO Marketing Club, Stanford GSB
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“Alexandra’s presentation should be included in MBA programs as part of the Marketing curriculum. She is a trove of knowledge and generously shares this with her audience. Alexandra had everyone’s full attention as she expertly spoke to our group of women business owners about the importance of names… Many of the attendees said Alexandra was the best speaker they have seen. Not only is she thoroughly an expert in her field, she is also a gifted speaker who has honed her presentation to perfection. Her performance is educational entertainment at its best.”
– Jill Stern, In Good Company, NYC