Press Room Top 10 Marketing Books
There are 413,237 marketing book on, but only 10 on this prestigious list, including Alexandra’s bestseller, “Hello, My Name is Awesome: How to Create Brand Names That Stick.” 

The Economist
Gotta love this glowing review of “Hello, My Name is Awesome,” that calls it, “An infectious little book.”

The Wall Street Journal
The Wall Street Journal is arguably the most influential business publication in the world. As such, we were honored to have our SMILE & SCRATCH TestTM published in its entirety.

CEO Magazine 
Alexandra discusses how to increase sales with emotionally-driven brand names.  

NPR Marketplace Radio 
Alexandra plays with the idea of renaming the College Football Playoff National Championship to something more exciting.  

Forbes writer Will Burns shares how a ridiculously negative bias killed one of the best brand names and taglines we’ve ever created. 

Communication Arts –
A fascinating look at the world of naming where Eat My Words and two other nontraditional naming firms bond over their knack for creative wordplay and distaste for trendy techy names.  

Those fluent in Dutch will enjoy this feature piece on Alexandra in NRC,  known as the “New York Times of the Netherlands.”  

Discover “10 Tips for Finding a Great Name,” from naming experts including Alexandra.  

The Daily Mail
A sensational article from the UK’s most famous tabloid.  

Cavuto on Fox Business 
Alexandra charms the socks off Neil Cavuto, whose playful banter is anything but conservative!  

School for Startups Radio
Alexandra has a playful smackdown with the host of this entertaining and engaging radio show.  

SF Business Times
Read about why Alexandra is, “one smart cookie.”  

Alexandra gives expert advice in this widely-Tweeted 2013 article, “10 Questions to Ask Before Naming Your Business.”

Our hysterical Vooza video, “Drunken Scrabble,” gets a nod in this article about product placement in viral videos.

American Express OPEN
“How to Pick a Name for Your Business,” is packed with sage naming advice from Alexandra and other industry pros. 

Alexandra is the featured brand name expert in the helpful article, “Choosing a Company Name: 5 Things You Need to Know.”  

Inc. contacted their go-to naming resource, Alexandra, for an article called “How to Choose the Best Name For Your Business.” 

Entrepreneur’s StartUps
Alexandra shares naming tips with the 3 million people who read Entrepreneur magazine and visit the website each month. 

Intuit Small Business
“How to Choose the Right Name for Your Business” 

Biz Best
12 Tips for Naming a Business, Brand or Product from brand name expert, Alexandra Watkins.  

“Don’t Give Business a Bad Name”  

The Toastmaster Magazine
Alexandra, a longtime Toastmaster, talks about “What’s in a Name.” and shares some of her favorite club names.  

Go To Play Everyday
Alexandra is interviewed by the charming Bill Duese for his radio show about people who get paid to play 

Read about Alexandra’s creative brand name and tagline solution for Cindy Light, an entrepreneur with two completely different businesses

Read where Alexandra got her business inspiration in, “Frozen Yogurt to Vacuums, Woman-Owned Firm Breaks into the Naming Industry” 

Discover how Alexandra beat the odds by launching a business without a college degree in, “The Importance of Street Smarts” 

Fashion Incubator
“How to create brand names that stick” 

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